How Bulk Sms Marketing Is Beneficial for Every Business
As more and more businesses be it small or big needs to be connected to their customers even when they are on move, bulk SMS has increasingly become an important tool in effective multi-channel marketing. Despite the growing awareness on the importance of bulk SMS marketing, there are not many digital marketing agencies offering these services as a part of their core services, which lead to clients missing out opportunities on their customers and the increased RoIs.
It is a misconception among companies that Bulk SMS marketing is expensive that
requires investments in apps. The second misconception is that there is no
possibility for customisation and targeted communication, hence no way to check
the validity of send messages and no way to analyse the effectiveness of a
campaign that supports the return on investment.
Worldwide, SMS marketing has played an
essential role in making brand a household name as long as customer privacy is
being well taken care of through legal means giving them a tool for opt-in.
Here are the reasons listed out given below
on why SMS marketing is crucial for your marketing mix:
* Most direct
means to reach out to customers: Bulk SMS marketing is the
most direct channel of communication. As per the research, successful
deliveries of messages will fetch you 97% open rate within 15 minutes of
delivery. Around 45% of bulk SMS marketing campaign are successful enough to
cover their investment. This rate reaches to 50% when combined with other means
of marketing like email and social media.
* Include
shortcodes in marketing collateral: The companies may
include shortcodes or keywords in their marketing collateral like flyers,
banners, bill boards that familiarise the customers with the brand and that
induce them to open the message and interact.
* SMS must
work with other marketing channels in tandem: We all now,
all marketing channels must work in close coordination. Bulk messaging can be a
great marketing channel even when works as standalone channel. It becomes
highly effective when supported by other marketing channels like email and
social media.
* Bulk
SMS gets you fastest customer feedback: Bulk SMS services
are widely used to collect feedback from the customers through surveys. According
to the recent researches, 31% customers submit survey responses via SMS and
that too, within 5 minutes, they respond. This clearly shows SMS fetch you
great results in short period of time.
* Response
data allows effective monitoring and tracking: Contrary to
popular misconception, SMS enables tracking RoI, identifies customer
engagements and also monitors delivery rates, bringing it at par with email
marketing. The businesses can use these analytics to improve their future
campaigns and and also enabling them to build stronger mobile database. With
the advent of highly advanced, customisable user-friendly interface, SMS
marketing has come a long way in recent years, widely adopted by not only small
and medium enterprises, but also large corporations.
If you are looking for a genuine bulk SMS service provider, our executives at SJ Technologies will be happy to assist you. Contact us through an email: nitin.mehta@sjtechnologies.co.in or call us @ 9999460472. Or, do visit our office @ Cowork Delhi, 101, Khudiram Bose Marg, Mayur Vihar, Phase 1, Delhi.
Bulk sms is for business of all sizes and budget.
ReplyDeleteBulk SMS stands for Short Message Service and refers to the
sending of short text messages from one device to another in most cases
from one mobile phone.
Users of bulk SMS in India can also promote a product so that it reaches the public in a short time. With a single click, you can send an SMS text to large masses instantly.
ReplyDeleteA very nice post which motivate us about true moral values of gift, i remember and like most your blogs and this one is one of the most, my name id jagdeep singh and i am working on amritsar digital marketing Like the values of this post , our academy provides you digital marketing programs that enhance your skills and uplift your career.
ReplyDeletedigital marketing course
A very nice post which motivate us about true moral values of gift, i remember and like most your blogs and this one is one of the most, my name id jagdeep singh and i am working on amritsar digital marketing Like the values of this post , our academy provides you digital marketing programs that enhance your skills and uplift your career.
ReplyDelete