Why SMS Marketing Doesn’t Suck Anymore
Who says, the SMS marketing will soon be a thing of past – a thing of bygone era. The statistics seems pretty impressive and are good enough to put down the skeptics on ground. Do you know, we check our cellphones 85 times a day, on an average of course? Yeah, we know, you will say that doesn’t translate into SMS open rates. Here are the numbers, 82.1%. Impressive, huh. Indeed, bulk SMS marketing comes again with flying colours amidst all the existing marketing mediums. It is the 80% of mobile users who check their handsets first thing in morning. In fact, open rates for texts are way above than email open rates which is at 24%. Here are the quick advantages that bulk SMS marketing has over other marketing mediums. * SMS Marketing has best engagement rates Bulk SMS Marketing has so far the best engagement rate among all the marketing mediums. Emails remained unread in the inbox for months, calls on the mobile phones remained unanswered....